The possibilities are nearly unlimited when it comes to internet marketing. There is the option, for example, of working with experts, integrating a fan page on social media, or launching a competition on a company’s own website. Folks can also place a “classic” ad on an online portal of their choice, or “decorate” their own sites with low-cost banners. Of course, in both cases, individuals should only consider domains that are also visited by its targeted group.
The effectiveness of an online activity depends, to a great extent, on a website’s target audience, or rather on a specific age group. Many may not know that more than 75 percent of all Americans got on the Internet at some point in 2014. However, when it comes to the 18 to 24-year-old age group, that number was a whopping 99%! In addition, online advertising can be tailored precisely to the needs of your target audience. For example, on Twitter, Facebook, and more, people have the opportunity to interact with their customers in real-time and send them some content that actually works.
Based on prompt feedback, website owners immediately recognize which measures are effective and which have less effect. In addition, there is the chance to directly link your homepage or your online shop in order to coin an initial interest of the user, which hopefully translates into a successful sale. Unfortunately, all of these benefits will not fully unfold if the target audience is 60 years of age or older. While more and more geriatrics are surfing the net, in 2016, it was 31 percent in America.
Children, as a targeted audience, can also be problematic, since this age group has limited access to the Internet. Added to this is the phenomenon of so-called banner blindness. It says that users have the ability to recognize banners and ignore them within a relatively short time. The readiness to click such banners has also declined since many users are afraid to load malware onto their computer. Another disadvantage is the fact that Internet advertising has the reputation of being particularly obtrusive or even annoying. In the worst case, your online campaign will be perceived as spam.
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